STORY ON A MERCHANT
John Wanamaker was an American merchant and a religious and civic leader.
He is considered by some, to be the proponent of advertising and a “pioneer in marketing”.
Once, a neat and handsome young man, applied to John Wanamaker for a job.
This young fellow was told that there was no job for him.
But the young man persisted, “I am willing to take up any work!”
With a view to get rid of him, Mr. Wanamaker said, “The only job I have is the job of washing windows”
“Yes, I am willing” said the enthusiastic young man!
He washed those windows as they never had been.
He also showed a great sense of responsibility.
Within a short period, he became the manager of the store.
When this man died, after a splendid service of nearly two decades, Mr. Wanamaker said:
“I am willing to pay as high as one hundred thousand dollars for a manager, who can fill the place of the one I lost!”
The young man’s willingness and his committed act of “washing the windows” brought about a change of mentality and won accolades galore!