STORY ON A MERCHANT

***STORY ON A MERCHANT*** John Wanamaker was an American merchant and a religious and civic leader. He is considered by some, to be the proponent of advertising and a "pioneer in marketing". Once, a neat and handsome young man, applied to John Wanamaker for a job. This young fellow was told that there was no job for him. But the young man persisted, "I am willing to take up any work!" With a view to get rid of him, Mr. Wanamaker said, "The only job I have is the job of washing windows" "Yes, I am willing" said the enthusiastic young man! He washed those windows as they never had been. He also showed a great sense of responsibility. Within a short period, he became the manager of the store. When this man died, after a splendid service of nearly two decades, Mr. Wanamaker said: "I am willing to pay as high as one hundred thousand dollars for a manager, who can fill the place of the one I lost!" The young man's willingness and his committed act of "washing the windows" brought about a change of mentality and won accolades galore!